Sunday, March 25, 2012

Campbell's soup magazine advertisement, circa 1932

Even that old standby, Campbell Soup Company, has changed over the decades.

Sure, the comfort food of chicken-noodle soup and tomato soup (both of which sound great on this chilly, rainy weekend) have been mainstays.

But Campbell's other offerings have changed with the times.

Witness this circa 1932 full-page magazine advertisement for Campbell's. Here are the offerings that were available -- all for just 11 cents a can!
  • Asparagus
  • Bean
  • Beef
  • Bouillon
  • Celery
  • Chicken
  • Chicken-Gumbo
  • Clam Chowder
  • Consomm√© (still available as Beef Consomm√©)
  • Julienne (some history of this soup, which is no longer en vogue)
  • Mock Turtle1
  • Mulligatawny
  • Mutton
  • Ox Tail2
  • Pea
  • Pepper Pot
  • Printanier3
  • Tomato
  • Tomato-Okra
  • Vegetable
  • Vegetable-Beef
  • Vermicelli-Tomato

Looking over Campbell's current soup offerings, the most offbeat product I found4 was Harvest Orange Tomato Soup. Will that stand the test of time? Or will it fade into obscurity with Julienne, Mock Turtle and Mutton?

Footnotes
1. Per Wikipedia, "mock turtle soup is an English soup that was created in the mid-18th century as a cheaper imitation of green turtle soup. It often uses brains and organ meats such as calf's head or a calf's foot to duplicate the texture and flavor of the original's turtle meat." It's not hard to see why the soup's popularity faded. However, if you want some, here's where you can order the Cincinnati-based Worthmore's Mock Turtle Soup.
2. Here's an amusing blog entry about Campbell's Condensed Oxtail Soup and its use in one British family's recipe for Spaghetti Bolognese di Campeggio.
3. The website "Old and Sold" has an interesting Q&A about soups that was originally published in 1926. Printanier soup is described as: "A vegetable soup, especially popular during the spring months. Contains carrots, string beans, turnips, and some fresh peas and lima beans. ('Printanier' is the French word for 'spring.')"
4. Of course -- and I don't need to tell any mothers this -- Campbell's also has a bunch of co-branded soups nowadays: Disney/Pixar Cars Soup, Disney/Pixar Toy Story Soup, Disney Princess Soup, Goldfish Pasta Soup, Nickelodeon Dora the Explorer Soup, and Nickelodeon Sponge Bob Squarepants Soup.

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