FOVA #20: Hip-o-lite marshmallow creme

Shown above are two detail shots form today's advertisement, which takes up a full page and is too large for my scanner. You can get a sense of the entire advertisement to the right.

Magazine: The Ladies' Home Journal
Date: November 1919
Company: The Hipolite Company, St. Louis, Missouri
Product: Hip-o-lite marshmallow creme
Excerpts from the voluminous text: Can You Make a Cake Filling That "Stands Up"? -- a frosting that Will Not Run? -- prepare the sauce for Marshmallow Sundae? or add a professional touch to home desserts? These Are Problems Which the Modern Housekeeper Says Are Really Not Problems At All!

Hip-o-lite is an exquisite marshmallow the exact consistency of the filling found in cakes supplied by the best caterers. In fact, it is the same preparation caterers use for that purpose. Hence, as a cake filling or frosting it is ready for instant use without cooking or the addition of eggs or other ingredients. You merely spread it on the layers and over the cake as you spread butter on bread.

As a filling or frosting, Hip-o-lite costs less than the home-made kind. As a sauce, somewhat less than plain cream and sugar. AND — as it will not "spoil," even after being opened, the element of waste is entirely eliminated.

"Drug Store Ice Cream" remains just what it is — until it is served with marshmallow sauce. Then it becomes a charming emergency dessert to meet the approval of even the most critical of guests.

Hip-o-lite is on sale grocers' everywhere. If yours happens to be without it, send us his name and we will arrange to supply you through him.

* * *(Note: This is the final entry in the Far-Out Vintage Advertisement series.)

FOVA #19: Far East Moon Guitar ... and more

(Note: This is only a portion of the advertisement.)¹

Magazine: House Beautiful
Date: March 1962
Company: Palley's, Los Angeles, California
Products: Far East Moon Guitar, Alabaster Grapes, Italian Hanging Lantern
Text:
1. Far East Moon Guitar. An authentic Oriental stringed instrument to inspire the decorative imagination. Traditional in Chinese life for centuries. Hang or frame as a conversation piece ... play it if you desire. A graceful 38" long. Sold up to $45.00 in decorator shops.

2. Alabaster Grapes. From Italy. An exciting decorator accent when used to decorate that special bowl, table or what-not shelf. Colors: white, yellow, pink, green, brown, black, red, or blue. Specify color and size. Give 2nd color choice.

3. Italian Hanging Lantern. A glass decorator lantern from Genoa, Italy. Has antiqued or black metal binding and chain. Complete with chain and mounting bracket. Specify glass colors: smoke, green, amethyst or white.

Footnote
1. Not pictured: Sea Grass Matting, Far East Wall Plaques, South Seas Luau Net Kit and Bamboo-Handle Silverware.

FOVA #18: Olympic StereoCenter

Magazine: House Beautiful
Date: March 1962
Company: Olympic (Division of the Siegler Corporation)
Product: Olympic StereoCenter
Text: A HOUSEFUL OF FUN from one Olympic StereoCenter.
TV in the living room .. 23" TV* with expanded 3-D sound!
HI-FI in the playroom .. both stereo and monoaural!
RADIO in the bedroom .. AM, FM, FM-Stereoplex, Simulcast!
Easy as 1-2-3, you send this richly varied entertainment throughout the house! You can switch your programs from room to room, with the exclusive built-in Sound Control Center (below) and optional remote speakers. her is fun for all the family, all the time! Olympic combinations start at $329.95. Quality hand-wiring, power transformers! Early American, French Provincial, Contemporary, Traditional, Oriental styles in a wide variety of furniture finishes!

*Diagonal measure

FOVA #17: Atmore's Mince Meat

Is that boy coming out of the pie?!?

Magazine: The Ladies' Home Journal
Date: November 1919
Company: Atmore & Son, Philadelphia, Pennsylvania
Product: Atmore's Mince Meat
Text: Really Thick Mince Pies! There's no pride or pleasure in a pie unless it makes the mouth water — unless its goodness fulfills your expectations. Mouth-melting pies of this sort are made with Atmore's Mince Meat. Sun-Maid Seedless Raisins and Fruits in Atmore's expand and absorb the rich juices. Your oven produces a thick pie that's a revelation. Housewives: insist on Atmore's. No sugar or "extras" needed. Atmore's Old-Fashioned Wet Mince Meat (sold in bulk) needs no mixing. ... Try Atmore's Philadelphia Plum Pudding.

FOVA #16: Perfect Cold Cream

Magazine: The Ladies' Home Journal
Date: February 1920
Company: Daggett & Ramsdell, New York City
Product: Perfect Cold Cream "The Kind That Keeps"
Text: It's your charm of face — your lovely complexion — that brings you the Valentines of love and admiration. To win supremacy in the courts where many vie for beauty, you have but to use Daggett & Ramsdell's Perfect Cold Cream "The Kind That Keeps." Indoors and out-of-doors, at fêtes and under public gaze, your fair skin will be assured of softness and delicate freshness., if you apply D&R Perfect Cold Cream daily. It's the cream supreme that relieves all irritation of chapping and chafing. Hands that are rough and red respond quickly to its healing qualities. Babies are kept happy by its use. You will enjoy its home ministrations in countless ways.

FOVA #15: Flexible Flyer

Magazine: National Geographic
Date: Circa 1934
Company: S.L. Allen & Company, Philadelphia, Pennsylvania
Product: Flexible Flyer
Text: NOTE TO PARENTS: Remember half the fun at Christmas is in getting the make of sled you want. ... Boys and girls! Now is the time to tell them it has to be Flexible Flyer — the smoothest and keenest sled on the hill. You want the streamlined chassis and Safety-Runners of Flexible Flyer. You want the Super-Steering that takes every turn in high. You want Flexible Flyers — the sled that made sledding a leading sport. All sizes, styles and models now on display. Show the family exactly the one you want!

FOVA #14: Goat Lymph Sanitarium Association (say what?!)

Magazine: The Strand Magazine
Date: Unknown
Company: Goat Lymph Sanitarium Association (New York, Chicago, San Francisco and Toledo, Ohio)
Product: Goat Lymph Treatment for Nervous Diseases
Text: In this treatment — the most important advancement of the century in therapeutics — sufferers from neurasthenia (nervous prostration and exhaustion), locomotor ataxia, paralysis, epilepsy, articular rheumatism, and the troubles incident to premature old age, have the strongest possible encouragement for complete recovery. Our new magazine gives full information. It will be mailed to you on request.

Note: And if this doesn't work, there's always radium.

FOVA #13: Radium Remedies Co.

Magazine: The Strand Magazine
Date: Circa 1904 (elsewhere on the page is a reference to the St. Louis World's Fair)
Company: Radium Remedies Co. of Chicago, Illinois
Product: Radium Remedies
Text: Chronic Diseases, Consumption, Cancer, Bright's Disease, Rheumatism and all forms of (supposedly) incurable diseases yield quickly, and are permanently cured by the Eighth Wonder of the World, Radium. "The most wonderful scientific discovery of recent years." — British Medical Journal. There is no guess work or experimenting about Radium. People who want to be cured can be cured quickly. Full particulars about Radium and our Remedies which make a scientific application of the marvelous new power to the treatment of the above mentioned diseases and Asthma, Catarrh, Bronchitis, Dyspepsia, Liver and Kidney Troubles, Malaria, Nervous Disorders, Eczema and Partial Paralysis, will be sent FREE upon receipt of inquiry and a statement of your case.

Note: This was a bad idea, right?

FOVA #12: Effanbee Dolls

Magazine: The Ladies' Home Journal
Date: November 1919
Company: Fleischaker & Baum, New York City
Product: Effanbee Dolls
Text: Why does your little girl love Mary Jane more than her other dolls? Perhaps she couldn't tell you, but this is the reason: Mary Jane is an all composition doll. Fully jointed. Beautiful real hair curls, and eyes that go to sleep. Her face is pretty and her figure outlines natural and dainty. She may be seen at all the best shops either semi clad in combination suit or fully dressed in the latest fashionable silk gown and hat. There are 300 models of EFFANBEE Dolls. Ask your dealer about them.

FOVA #11: Teco Self-Rising Pancake Flour

(Note: This is only a portion of the advertisement. It's a full-page ad that's too large for my scanner.)

Magazine: The Ladies' Home Journal
Date: November 1919
Company: The Ekenberg Company, Cortland, New York
Product: Teco Self-Rising Pancake Flour
Text: There is a vast different in pancake flours. True, they are nearly all made from much the same grains, but Teco Flour has one unique ingredient of its own, quite aside from the high quality of the cereals selected. That unusual element is Buttermilk — powdered, malted buttermilk. ...

Teco Flour! — these two words are the secret of thousands of discriminating housewives the country over. Many a pancake reputation rests on them. Many a man goes to a day's work cheerier because of that Teco taste!

Whether or not you regularly observe Teco Tuesday, send for "The Buttermilk Book," by Mrs. Ida C. Bailey Allen. It gives many tasty Teco recipes.

FOVA #10: Bon Ami

Magazine: The Strand Magazine
Date: Unknown
Company: The Bon Ami Co.
Product: Bon Ami scouring soap
Text: Hasn't scratched yet!!! The Best Scouring Soap Made (12 yrs on the mkt.). A scouring soap. A metal polish. A glass cleaner.

FOVA #9: Keith's Plans "For the Nation's Homes"

Magazine: The Ladies' Home Journal
Date: February 1920
Company: Keith Corporation, Minneapolis, Minnesota
Products: Keith's Plans "For the Nation's Homes" and Keith's Magazine
Text: ...full of helpful ideas and for 20 years a leading authority on home building — will help you plan your home right. 10 plan books of beautiful homes — 3 of bungalows, 4 of cottages, 3 of 2 story houses — 32 designs in each book — frame, stucco, brick.

FOVA #8: Real orange marmalade

Magazine: The Ladies' Home Journal
Date: February 1920
Company: Gordon & Dilworth
Product: Real Orange Marmalade
Text: Made from wild bitter oranges. Superior in Quality and Flavor. AT YOUR DEALER.

FOVA #7: Kellogg's Corn Flakes

Magazine: Unknown (possibly National Geographic)
Date: 1930s
Company: Kellogg Company in Battle Creek, Michigan
Product: Kellogg's Corn Flakes
Text: BRING SPRING TO THE BREAKFAST TABLE. Aren't you tired of the monotony of hot, heavy foods? Let's bring a touch of spring to breakfast! Kellogg's Corn Flakes ... golden-crisp and fresh, served with bananas, strawberries, or preserved fruit! Appetites, wearied by the routine of heavy foods, respond doubly to crispness this time of year — and what could be more refreshingly crisp than a bowl of Kellogg's! Delightful for lunch. Fine for the children's evening meal. Rich in energy, easy to digest. You save time and trouble with Kellogg's. No cooking or work to serve. Always oven-fresh because protected by the heat-sealed WAX-TITE inside bag. Order a red-and-green package of Kellogg's from your grocer today. Made by Kellogg in Battle Creek.

Note: No, that's not a Kellogg endorsement of the National Rifle Association (NRA) in the lower-right corner. It's the Blue Eagle logo of another NRA — Franklin D. Roosevelt's National Recovery Administration.

FOVA #6: Eclipse Bicycle

Magazine: The Strand Magazine
Date: Circa 1896
Company: Eclipse Bicycle Company, Elmira, New York
Product: Eclipse Bicycle
Text: The Strength of the Eclipse Bicycle is one of its best features. 16 to 1 — 16 MEN ON 1 BICYCLE. From a Photograph taken at our Factory. THE NEW '97 MODEL IS A BEAUTY. THE PRICES: $100. $75. $60. $50.

FOVA #5: Golden Sceptre tobacco

Magazine: The Strand Magazine
Date: Circa 1896
Company: Surbrug, New York City
Product: Golden Sceptre pipe tobacco
Text: If you're a pipe smoker a trial will convince that Golden Sceptre is perfection. Send 10¢ for sample package.

FOVA #4: Jaguar, The 3.4 Mark 2 Saloon

Magazine: The Sphere
Date: November 10, 1961
Company: Jaguar
Product: The 3.4 Mark 2 Saloon
Text: A special kind of motoring which no other car in the world can offer. Jaguar. Grace...Space...Pace.

FOVA #3: Inventory Book of Household Goods

Magazine: The Strand Magazine
Date: Circa 1896
Company: The New York News Company
Product: Inventory Book of Household Goods
Text: Fire! Fire!! Fire!!! "Then comes Mr. Insurance Man and asks for your inventory!!!! And in that day you will regret you did not procure for 10¢ our..."

FOVA #2: Morton Salt

(What's FOVA? See yesterday's post.)

Magazine: Unknown
Date: Circa 1953. (Morton developed iodized salt in 1924, and there's a reference to Morton pioneering iodized salt 29 years ago.)
Company: Morton Salt
Product: Morton Salt and Morton Iodized Salt
Text: When it rains it pours. America's best selling table salt. More people use Morton's because "when it rains it pours." Available plain or iodized. (Morton pioneered iodized salt 29 years ago to help prevent simple goiter.)
Note: The illustration is attributed to Douglass Rockwell.

Far-Out Vintage Advertisement #1: Stokely's Finest Golden Corn

More than 1,100 posts into the Papergreat Era, I still have a daunting supply of cool items that I want to include here.

But I'm never going to get to all of them!

Watching a couple episodes of Hoarders last night, however, has inspired me to find new ways to tackle the ephemera backlog. So, in addition to continuing onward with regular posts full of fun facts, silly asides and unnecessary footnotes, I'm launching a new feature today.

The FOVAs (Far-Out Vintage Advertisements) will be quick posts in which the image is the star. Most of these are from old magazine tear sheets. I'll keep the text minimal and let you enjoy these — for the design, for the humor, for the nostalgia. (Please share your thoughts and memories in the comments section.)

I plan to post one of these every afternoon, giving you a new reason to come back daily.

Here's FOVA #1...

Magazine: Unknown
Date: Unknown
Company: Stokely-Van Camp, Indianapolis, Indiana
Product: Stokely's Finest Whole Kernel Golden Corn
Text: Heat. Eat. Enjoy.