Snippets from the April 24-30, 1971, edition of TV Guide

Let's peer inside this defaced, 54-year-old issue of TV Guide for April 24-30, 1971. Specifically this is the Chicago Metropolitan Edition. This is all the stuff that was on TV when I was just 4 months old. Under editor Merrill Panitt, it features articles and reviews by Neil Hickey, Cleveland Amory, E. Joseph Bennett, Dick Hobson, Richard K. Doan, Judith Crist and Bill Davidson, among others. 

In a biography of Walter Annenberg, the website Immigrant Entrepreneurship states: "(TV Guide) Editor Merrill Panitt and (publisher) Walter Annenberg fully understood that television had to appeal to a wide audience in order to be profitable, but they also pressured television networks to raise the quality of programming. For that matter, TV Guide encouraged networks to end the practice of single sponsorship for programs, because giving networks the final say over scripts might improve quality. ... Walter and Merrill Panitt encouraged readers to tune into symphonies, ballets, and public broadcasting. In 1961, they used their platform to petition the Federal Communications Commission (FCC) to enforce the stipulation that stations air programs 'in the public interest' in order to renew their licenses."

1. Up first is a page from the day-by-day TV Movie Guide. This is what was available to watch. It was still about a half-decade before VCRs began to trickle into American homes and before cable services such as HBO began to be available. So unless you had an 8mm film projector, this represented what you could watch at home, in the Chicago area. It wasn't an awful selection, though! You could start your Saturday with a Blondie movie, watch the Val Lewton-produced western Apache Drums, be thrilled by Hammer's The Curse of the Mummy's Tomb and fall asleep to Laird Cregar in The Lodger. Or maybe something else on Saturday's list strikes your fancy.

2. "Hot Dog" was an NBC documentary series for kids that was hosted by Jo Anne Worley, Jonathan Winters and Woody Allen (!) but ran for just one season. Those few who watched and remembered it seemed to love it. One reviewer on IMDb wrote in 2006: "'Hot Dog' was unlike all the other kids' fare on Saturday. No animation at all. The cast were asked to explain things like 'How do they get toothpaste in the tube?' Woody Allen and Jonathan Winters of course came up with bizarre answers. Then we'd see how it's really done -- a filmed piece set to music, no narration, would take us through the process start to finish. The show was fun, interesting, original and different. Wish I could see it again."

3. The Sunday morning religious shows included "Mass for Shut-Ins." The history of the broadcast is discussed in an article on the website of the Historical Society of Quincy & Adams County. It notes: "The origin of the popular religious program began with casual conversation during a meeting of the Knights of Columbus Fourth Degree in September 1962. Father George McDivott, a Franciscan priest at Quincy College, suggested that the Knights of Columbus Fourth Degree sponsor a televised Mass for nursing home residents, the homebound and others unable to attend weekly services in their churches. ... WGEM-TV, the NBC station in Quincy, agreed to record the Mass at its studio at 7:30 p.m. Saturdays and televise it the following Sunday mornings. The Knights took on the responsibility of designing and building the set. (Bert) Wensing built the altar, and donations provided the crucifix hung behind the altar, along with linens, candles, cruets, hosts and wine the Mass required."

4. This episode of the news show "Cromie Circle" featured some compelling topics, back when news shows were much more intellectual, education and quiet than they are today. According to the website "History? Because It's Here!" Robert Cromie did it all at the Chicago Tribune, handling World War II coverage, sportswriting and book reviews. "WGN television broadcast 'Cromie’s Circle' from 1969 to 1980 and WTTW television broadcast 'Cromie’s Book Beat' nationwide from 1964 to 1980. As a reporter, he was enchanted with people and their life stories and he despised injustices and revealed them through vivid newspaper stories," the website notes.

5. Here's part of an interesting full-page advertisement urging people to invest in full-acre parcels in Meadview, Arizona. "People are moving into Arizona to escape congestion, strife and bad weather," the advertising copy notes. "The U.S. Census Bureau predicts Arizona's population growth at twice the national average in the coming decades." Indeed, Arizona's population was 1.7 million in 1970 and is about 7.6 million today. Meadview didn't quite fulfill its promise, though. About 1,400 people live there today and it's an unincorporated community with limited local infrastructure.

6. Want spooky movies? Here are some TV Guide ads for spooky movies. Strait-Jacket is a William Castle film written by Robert Bloch and featuring Joan Crawford at her Mommie Dearest scariest. The College Girl Murders (1967) is the U.S. release of the West German thriller The Monk with the Whip, one of many Edgar Wallace adaptations. Screaming Yellow Theater was hosted by the famous Svengoolie.

7. Speaking of spooky, the 1970s pretty much belonged to Vincent Price. In addition to his Hollywood movies, he was everywhere else, too: guest appearances on TV shows, talk shows, game shows, commercials, voiceovers and more. Here are a couple items from this issue of TV Guide:

8. Finally, I thought this was an interesting excerpt from an article by Richard K. Doan about the "happy talk" approach (sort of) taken by WABC Channel 7's evening news broadcast in New York City. Whether that was a good development in the long run for TV news is up for others to decide. I suspect it had a mixture of positive and negative consequences, though. We could probably use a bit more good cheer and positivity these days, so long as it's grounded in truth, and not misinformation or gaslighting.