Saturday, January 25, 2014

FOVA #12: Effanbee Dolls

Magazine: The Ladies' Home Journal
Date: November 1919
Company: Fleischaker & Baum, New York City
Product: Effanbee Dolls
Text: Why does your little girl love Mary Jane more than her other dolls? Perhaps she couldn't tell you, but this is the reason: Mary Jane is an all composition doll. Fully jointed. Beautiful real hair curls, and eyes that go to sleep. Her face is pretty and her figure outlines natural and dainty. She may be seen at all the best shops either semi clad in combination suit or fully dressed in the latest fashionable silk gown and hat. There are 300 models of EFFANBEE Dolls. Ask your dealer about them.

Friday, January 24, 2014

FOVA #11: Teco Self-Rising Pancake Flour

(Note: This is only a portion of the advertisement. It's a full-page ad that's too large for my scanner.)

Magazine: The Ladies' Home Journal
Date: November 1919
Company: The Ekenberg Company, Cortland, New York
Product: Teco Self-Rising Pancake Flour
Text: There is a vast different in pancake flours. True, they are nearly all made from much the same grains, but Teco Flour has one unique ingredient of its own, quite aside from the high quality of the cereals selected. That unusual element is Buttermilk — powdered, malted buttermilk. ...

Teco Flour! — these two words are the secret of thousands of discriminating housewives the country over. Many a pancake reputation rests on them. Many a man goes to a day's work cheerier because of that Teco taste!

Whether or not you regularly observe Teco Tuesday, send for "The Buttermilk Book," by Mrs. Ida C. Bailey Allen. It gives many tasty Teco recipes.

Thursday, January 23, 2014

FOVA #10: Bon Ami

Magazine: The Strand Magazine
Date: Unknown
Company: The Bon Ami Co.
Product: Bon Ami scouring soap
Text: Hasn't scratched yet!!! The Best Scouring Soap Made (12 yrs on the mkt.). A scouring soap. A metal polish. A glass cleaner.

Wednesday, January 22, 2014

FOVA #9: Keith's Plans "For the Nation's Homes"

Magazine: The Ladies' Home Journal
Date: February 1920
Company: Keith Corporation, Minneapolis, Minnesota
Products: Keith's Plans "For the Nation's Homes" and Keith's Magazine
Text: ...full of helpful ideas and for 20 years a leading authority on home building — will help you plan your home right. 10 plan books of beautiful homes — 3 of bungalows, 4 of cottages, 3 of 2 story houses — 32 designs in each book — frame, stucco, brick.

Tuesday, January 21, 2014

FOVA #8: Real orange marmalade

Magazine: The Ladies' Home Journal
Date: February 1920
Company: Gordon & Dilworth
Product: Real Orange Marmalade
Text: Made from wild bitter oranges. Superior in Quality and Flavor. AT YOUR DEALER.

Monday, January 20, 2014

Elaborately designed envelope for Bennett Printing Company

I think it's fair to say you don't see this much creativity put into the design of business envelopes these days.

In this case, Bennett Printing Company of Dallas, Texas, went all out with the design of its return address in the early 1930s. I can't find much concrete information about the company online, but there is some evidence that it was still in operation in the late 1970s.

The envelope was postmarked on November 30, 1931, in Dallas. (In a piece of trivia for you tonight, that is the same day that Bill Walsh, who guided the San Francisco 49ers to three Super Bowl championships, was born.)

FOVA #7: Kellogg's Corn Flakes

Magazine: Unknown (possibly National Geographic)
Date: 1930s
Company: Kellogg Company in Battle Creek, Michigan
Product: Kellogg's Corn Flakes
Text: BRING SPRING TO THE BREAKFAST TABLE. Aren't you tired of the monotony of hot, heavy foods? Let's bring a touch of spring to breakfast! Kellogg's Corn Flakes ... golden-crisp and fresh, served with bananas, strawberries, or preserved fruit! Appetites, wearied by the routine of heavy foods, respond doubly to crispness this time of year — and what could be more refreshingly crisp than a bowl of Kellogg's! Delightful for lunch. Fine for the children's evening meal. Rich in energy, easy to digest. You save time and trouble with Kellogg's. No cooking or work to serve. Always oven-fresh because protected by the heat-sealed WAX-TITE inside bag. Order a red-and-green package of Kellogg's from your grocer today. Made by Kellogg in Battle Creek.

Note: No, that's not a Kellogg endorsement of the National Rifle Association (NRA) in the lower-right corner. It's the Blue Eagle logo of another NRA — Franklin D. Roosevelt's National Recovery Administration.

Sunday, January 19, 2014

FOVA #6: Eclipse Bicycle

Magazine: The Strand Magazine
Date: Circa 1896
Company: Eclipse Bicycle Company, Elmira, New York
Product: Eclipse Bicycle
Text: The Strength of the Eclipse Bicycle is one of its best features. 16 to 1 — 16 MEN ON 1 BICYCLE. From a Photograph taken at our Factory. THE NEW '97 MODEL IS A BEAUTY. THE PRICES: $100. $75. $60. $50.