- "It costs you nothing to try."
- "$100.00 IS YOURS for selling only 100 boxes of our new Crystal Fantasy Christmas Card box assortment."
- "You make $1.00 for selling 1 box, $2.00 for 2 boxes, $10.00 for 10 boxes, etc."
- "You can make a few dollars or hundreds of dollars."
- "All you do is call on neighbors, friends and relatives anywhere in your spare time."
- "Everyone needs and buys Christmas cards."
- "No experience necessary."
I'm not making that up. Look:
I'm not sure what the difference was between "deluxe" and "really deluxe." And, based on the illustration, "excitingly different" apparently involved some candles with what looks like Easter eggs in front of them. Somehow, I don't think these Cheerful cards approached the quality of Hawthorne-Sommerfield greeting cards.
- Pastel Pets: "10 heart warming giant size cards of unusual appeal."
- Correspondence Circles stationery: "24 large sheets, each almost 8" in diameter. Bright colors, pink envelopes. Latest vogue."
- Deluxe Christmas Gift Wrapping: "15 gay, colorful large sheets. Terrific."
In fact, the company hoped that getting you to sell Christmas cards on its behalf would be the start of a long and fruitful relationship. Elsewhere in the advertisement, it states:
"As a Cheerful Dealer I will also be privileged to receive additional FREE money-making literature, catalogs, special offers and seasonal samples on approval as they become available."Privileged, eh?
Yes, you were certainly privileged to become their next sucker, I'm sure.
(UPDATE: Oh, how wrong-wrong-wrong I was with my flippant opinions in this post. To see how wrong, check out all the comments below and also see this January 2016 post for some vintage samples of their cards.)
1. Marvel Tales featured reprints of stories previously published by Marvel Comics. This issue features past tales involving Spider-Man and Iron Man. In one of the stories, Spider-Man finds himself battling Rhino (aka Aleksei Mikhailovich Sytsevich). If you're interested in the history of Marvel Comics during this time period, you might want to check out the recently published "Marvel Comics: The Untold Story" by Sean Howe. To get a taste of the book, you can read a lengthy excerpt that was posted on Grantland.
2. Note that nowhere in the advertisement does it tell you the price of the box of 20 Christmas cards. That's a fairly important omission.
3. Oh look, here's a 1970 court case involving Bevis Industries, fraud and "certain unfair selling practices." Surprised?