Saturday, September 6, 2025

Milkwalker knows where you live

I drank from a lot of milk cartons during my K-12 school days in Pennsylvania, New Jersey and Florida (maybe that's why I've never had a broken bone). But I never came across anything as creepy as Milkwalker. 

Indeed, Milkwalker is real. Or, at least, the milk-carton public service campaign by Darigold that featured Milkwalker was real. When I first came across Milkwalker in one of my social media feeds, I figured it was too good to be true. It had to be a clever fake, because it looks too much like something that someone would invent as Slenderman's weird cousin. 

But Know Your Meme has the lowdown:
"Milkwalker, an anthropomorphic milk carton, was originally created by Seattle-based dairy and agricultural co-op Darigold, Inc. [in the mid 1980s] as the mascot of the company and a public service announcement character that encourages children to remember their full name, address and telephone number in case of emergencies. On November 28th, 2016, over three decades after its introduction, various images of the obscure mascot began circulating online after it was highlighted by the Tumblr blog Heck-Yeah-Old-Tech."
I even found this short article in the June 5, 1985, edition of the Whidbey News-Times of Oak Harbor, Washington (click to embiggen):
Some folks embrace Milkwalker and reject the creepypasta angle of it being just another thing to fear. In a Facebook comment in August 2024, Holly Gee wrote: "Yes, the milkwalker definitely looks like a spooky cryptid, but I like the idea of him being a force for good, protecting the innocent by milkwalking all over the wicked from the shadows. He's terrifying, but terrifies only the deserving."

But while Milkwalker seemingly originated with Darigold in the 1980s, how long has it actually been around? Is it, perhaps, ancient? I'll leave you with this curious excerpt from the March 24, 1876, edition of The Stockport Advertiser in Stockport, England. Interpret it as you wish: 

No comments:

Post a Comment