Sunday, January 3, 2021

Brentano's advertisement tucked away inside 1897 book

This is the front and back of a bluish advertisement that I came across inside the pages of an old book — 1897's How to Build a Home by Francis C. Moore.1

The advertisement, which measures about 3 inches by 6¼ inches, is almost certainly original to the book. It touts two items that were available through Brentano's at its Union Square location in New York City. Bretano's left that site in the first decade of the 20th century, so the timeline lines up. Plus, the book itself has a tiny Bretano's book label on the inside back cover, also for Union Square

The two items advertised are a multi-volume series, The World of Music, by Anna Elizabeth, Countess de BrĂ©mont, and a two-volume edition of The First Violin, a novel by by Jessie Fothergill

The book was once owned by the Rev. Morgan R.W. Andreas of Spring Grove, Pennsylvania. A careful browser might find it at the June 2021 Book Nook Bonanza at the York City Ice Arena. (Hoping, of course, that the sale can be held this year.)

1. Subtitle: "Being suggestions as to safety from fire, safety to health, comfort, convenience, durability, and economy." The book includes a recipe for concrete, the suggestion that a toilet room/water closet be placed under the main staircase, and this piece of advice, "Do not, under any circumstances, consent to have your architect take estimates with the indefinite clause, 'Details hereafter to be furnished.'"

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