Pictured above is the measure chart that is included as part of an old tri-fold brochure for J.C. Savage, a tailor in Belfast, Ireland. The brochure dates to sometime in the 1920s. My reasoning: While there is no specific date mentioned, it is stated that (a) J.C. Savage was established in 1840 and (b) the company has been "Master Tailors for over 80 years."1
Here are some excerpts from the brochure, which indicates that J.C. Savage was located at 119 Donegall Street in Belfast:2
- "In presenting this Folder to you for your kind inspection, we beg to state that as Master Tailors for over 80 years in the Cutting and Making of garments in Riding attire, we can give these garments in the Latest Styles, comfortable in Saddle, and Tailored to merit your custom in the future, and also your good recommendation to others, for which we would thank you."
- "As we have the honour of being official Tailors to the majority of the Hunt Clubs at home, and can number amongst our extensive Clientle [sic], many of the foremost Equestrians at home and abroad, we offer you with every confidence our services as an authority on the subject of Riding Garments in the Latest Styles."
- "Remittances payable to J.C. Savage, and crossed Ulster Bank, Carlisle Circus, Belfast."3
- Products included jodphores, breeches, leggings and a waterproof riding coat. All could be ordered and tailored for men or women.
- Customers were asked for a number of details, including:
- Split Fall or Fly Fronts
- Ladies -- Split Fall or Buttoned each side
- Buckskin -- if to match cloth or lighter shade or white
- Laced or Buttoned, and where -- front of knee or inside Shin Bone
- If Whalebone (yes or no)
- Level Tops or high at back
- Belt Loops
- Brace Buttons -- if on outside or inside or if any
- State if required for Riding or Walking
1. There is little available online about J.C. Savage and its history, but I did find one small advertisement in a 1935 issue of Esquire.
2. Please read these quietly to yourself in an Irish brogue.
3. Ulster Bank does a great job of putting its company history online. There's a 4½-minute video on the Our History page and the Our Story pages describe the company's narrative from 1836 to present. Also, Ulster Bank is now a wholly owned subsidiary of The Royal Bank of Scotland Group, which has a fantastic history and heritage website.