Thursday, November 22, 2012

1971 Thanksgiving gift edition of Ideals magazine

This small, glossy-covered magazine was put out by Ideals Publishing Co. of Milwaukee in 1971.1

Ideals magazine began publication with its Christmas 1944 issue. It can trace it roots, according to the Ideals Books website, back to "the early 1940s, [when] Van B. Hooper began adding bits of poetry, prose, quotations, and art to the company publication he edited for the Louis Allis Company in Milwaukee, Wisconsin. Interest in the publication grew, with requests for it coming in from outside the company and industry." In 2000, Ideals was acquired by Guideposts.

This particular edition of Ideals was intended to be given as a gift. On the first page, there is a spot marked "from" and, decades ago, someone penned

"Happy Thanksgiving."
from Gertrude

on that page. The editor of this issue was Maryjane Hooper Tonn (perhaps the daughter of Van B. Hooper?) and the managing editor was John H. Hafemeister.

The magazine is filled with inspirational passages, verse, songs and idyllic photos. Here's a typical two-page spread:

Among the authors featured are Louis Bromfield, Josephine Millard, Jessie Wilmore Murton, Edgar A. Guest, Margaret A. Wilson, Edith Schumaker, Garnett Ann Schultz, Enola Chamberlin, Brian F. King, Hal Borland, Fairy Walker Lane2, Wilferd A. Peterson, Milly Walton, Paula Sampson, Charles Ruggles Fox, Juanita Johnson, Kirby Page and Margaret Rorke.

Here are a couple more pages from the 1971 magazine, including the one that features Enola Chamberlin's poem. I love the opening stanza:

How much we love the witchery of November,
Blue days with white clouds pinned to their lapels;
Crisp nights when fires burn slowly to an ember,
When frost-clear stars exert their magic spells.

1. The magazine measures 5⅜ inches by 7¼ inches. It is staplebound and features 32 pages (including the covers).
2. There is very little on the Internet about Fairy Walker Lane. She is mentioned as being a contributor to the 1961 book "Kansas Folklore" with the following passage:
[Collected from Fairy Walker Lane, Wichita, Kansas by S. J. Sackett, 1957. Mrs. Lane said the song was popular in 1898 in Melvern, Kansas. It is sung to the tune of "There'll Be a Hot Time in the Old Town Tonight."]

1 comment:

  1. I am researching Fairy Walker Lane 3rd cousin to me Daisy A. (Walker) Palmer,PhD.
    Please email me at

    Thank You..