This is an unused luggage label for Hotel Europäischer Hof in Baden-Baden, West Germany. (Note the black-red-yellow flag for the Federal Republic of Germany in the upper-left corner.) The label probably dates to the 1950s or early 1960s, and it measures 4¼ inches by 3 inches.
Baden-Baden is a spa town located in the western foothills of the Black Forest (Schwarzwald).1
The hotel is still around. In fact, it's been around for about 170 years. It's now the Steigenberger Europäischer Hof. It has 120 rooms, five suites, shoeshine service, a hairdresser, a golf concierge and much more. Here's a link to its current brochure.
This is the first hotel luggage label I've feature on Papergreat. There are entire blogs and galleries devoted to this ephemera niche. Here are a few of them:
- On Flickr: Art of the Luggage Label's photostream
- Blog: The Art of the Luggage Label (no longer updated, but full of interesting stuff)
- Interview with luggage label collector Tom Schifanella
- On Flickr: Luggage Labels
- "A Short History of Hotel Luggage Labels" by Joao-Manuel Mimoso (multiple parts)
- "Hotel Luggage Labels" by Patrick Sweeney
- HelloTraveler.com sells reproduction luggage labels
1. Yesterday afternoon's post included a vintage postcard of young women in the Black Forest. I think I would like to retire to a quiet little town in or near the Black Forest. That sounds nice. Not Baden-Baden, though. It's a little too rowdy, with its population of about 55,000, plus spas and casinos.