Friday, August 9, 2013

Two recipes from the 1935 booklet "Prize Winning Norge Recipes"

This staplebound booklet, "Prize Winning Norge Recipes," was published in 1935 by Borg-Warner Corporation (now the hyphen-less BorgWarner).

Norge appliances were, for a long time, part of the Borg-Warner product line, and Borg-Warner also had a connection to manufacturing in York County in the second half of the 20th century.

According to a company history on Encyclopedia.com:

"The most important developments for BWC in the 1950s and 1960s were in air conditioning and chemicals. There was a large, untapped market for air conditioning. Borg-Warner executives decided to purchase the York Corporation of York, Pennsylvania, in 1956. York was the oldest firm in the business and had a reputation for high-quality products. It had scored many firsts, installing the first air conditioning system in a cinema in 1914, and in 1948 it built the first hermetically sealed room air conditioner. York, however, had lacked the capital necessary to handle growing demand. The York Division was given control of all Borg-Warner’s heating and air conditioning operations, and a plant idled by the lapse of the Ford-O-Matic contract was reopened by the new division. ... From the late 1960s to the early 1980s Borg-Warner recorded a stable if unremarkable performance, surpassing $3 billion in sales by 1984. Its manufacturing groups experienced sporadic growth, prompting BWC to sell certain operations, including the Norge Division, in July 1968 ... and the York Division, including the residential air conditioning and heating operations acquired from Westinghouse Electric Corporation in 1981, in 1985. The York diversification had underperformed since its acquisition."

The front of the booklet, meanwhile, is stamped with the name of a York County Norge distributor:

NORGE HOUSEHOLD
Electric Refrigeration
H.E. GOODLING ELECTRIC CO.
335 West Market Street
Phone 41591 YORK, PA.

An introduction on the booklet's first page explains the source of the recipes:
"A contest, offering prizes for the best recipes which involved the use of the Rollator Refrigerator, brought enthusiastic response. Thousands of women in every part of the country sent in their favorite recipes and one hundred of them were awarded cash prizes. The recipes in this book are selected from the hundred prize-winning recipes. Each one of them has been tested by Norge Home Economists in the Norge Experimental Kitchen."

Most of the recipes in the booklet seem perfectly acceptable, if you skip over the gelatine-themed section that includes Jellied Tomato Salad, Chicken Salad, Ham Salad and something called Supper Salad, which is just a travesty involving lemon gelatine, mayonnaise, eggs, pimento cheese, walnuts and shrimp.1

Here are two recipes from the booklet:

Salmon Loaf
  • 1 No. 2 can salmon
  • ⅛ teaspoon pepper
  • 1 teaspoon mint leaves, chopped
  • ⅛ teaspoon salt
  • ½ tablespoon parsley, chopped
  • ¼ cup fine cracker crumbs
  • 1 tablespoon vinegar
  • 3 tablespoons melted butter
Remove skin and bone from salmon and mash fine with fork. Leave salmon oil in mixture to add moisture. Add to fish the ingredients in order listed and mix to a paste. Place in dish and pour over it an additional two tablespoons melted butter. Chill for two hours in the Norge.

Ma Watkins Ice Cream
  • 3 egg yolks
  • 1 cup sugar
  • 3 egg whites
  • Pinch salt
  • 1 cup whipping cream
  • 1 cup milk
  • 1 cup orange juice and juice of 1 lemon
  • (Any other fresh fruit, crushed or sieved, may be substituted.)
Cream yolks of eggs with sugar until light and fluffy. Beat whites of eggs, with pinch of salt, until stiff. Add yolks to whites, added whipped cream, milk and fruit juice. Put in trays and freeze in Norge until mushy. Remove and stir. Continue freezing to desired consistency.

Footnote
1. There is also a rather simplistic recipe for scrapple that I'm sure the Pennsylvania Dutch would not approve of.

No comments:

Post a Comment