Long before pro wrestlers "Macho Man" Randy Savage (1952-2011) and The Ultimate Warrior1 (1959-2014) were hawking Slim Jim meat sticks, the product, which dates to 1928, was being promoted with the help of a cartoon werewolf in 1970s comics books.
This "satisfy your meat tooth" ad comes from a 1978 issue of Marvel Comic's What If...? series. Upon seeing it again, decades later, I remember it as being fairly ubiquitous during that era. And I'm still wondering why the full moon is sticking out its tongue.
The advertising copy states "one bite will have you absolutely howling with delight" and touts the different Slim Jim flavors that were available, including mild, spicy, pizza, bacon, salami and pepperoni. I'm not sure if all those flavors are still available today, but I do know that the "meat stick" and beef jerky industries remain as strong as ever, even though I, as a pescatarian for nearly three years, am no longer contributing to their bottom lines.
Other meaty Papergreat posts
- Underwood's Original Deviled Ham: Oldest food trademark still used in the United States
- Underwood Deviled Ham ad from 1952 issue of Woman's Day
- 10 more marvelous meat treats from 1952 issue of Woman's Day
- Swift's Premium, Meat power and two fried chicken recipes
- Peachy little corned beef loaves and healthful cheese dishes
1. Speaking of The Ultimate Warrior, I stumbled upon the strangest video recently: The Ultimate Warrior in a pro wrestling bout against ... Phil Collins. Watch, if you dare.