Monday, January 23, 2017

"Not Your Father's Chicken Dinner Banquet"

This advertisement caught my eye earlier this month when it popped up in my Twitter feed as a post from the Reading Fightins (the Philadelphia Phillies' Double-A baseball farm team). There might be a couple too many fonts involved in the design, but I'm a sucker for the retro/nostalgia elements in the top half of the advertisement.

It's possible that this "flyer" only exists in this digital form. I doubt that there was a mass printing of dead-tree versions.

When I started Papergreat, the Phillies were in the midst of a new golden age that saw them win five straight National League East titles from 2007 to 2011 and capture the 2008 World Series. And then, after 2011, they fell off a cliff (figuratively). Now, they seem to be taking some baby steps toward contention again.

If a revival takes place, it will likely be thanks in part to some young players who played in Reading last summer, including J.P. Crawford, Dylan Cozens, Rhys Hoskins, Roman Quinn, Andrew Pullin, Jorge Alfaro and Scott Kingery. I hope we look back on this post in 2027 and say, "Gee willikers, Pop, that 2016 Reading Phillies team was loaded with future stars!"

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