Wednesday, April 18, 2018

30 classified ads from the June 1971 issue of "Fate" magazine

Fate magazine debuted 70 years ago, with a Spring 1948 issue that features what look like golden DVDs chasing a small airplane.

The magazine, still focused on the paranormal, continues today, though the pace of publication has slowed a bit. On its website, the current publishers proudly boast:
"FATE was a true journalistic pioneer, covering issues like electronic voice phenomena, cattle mutilations, life on Mars, telepathic communication with animals, and UFOs at a time when discussing such things was neither hip nor trendy like it is today. ... FATE’s success spawned scores of imitators over the years, but none lasted very long. Through the decades FATE kept going, doggedly promoting the validity of paranormal studies but unafraid to reveal major events as hoaxes or frauds when it was warranted. Among the famous cases debunked by FATE were the Philadelphia Experiment, and the book and movie versions of the Amityville Horror."
Today I just want to focus on the classified advertisements within the June 1971 issue, published when many were still hoping for the dawn of a new Age of Aquarius. I may delve more into the rest of the issue — with its "The Royal Wraiths of Britain" and "UFO Ballet in the Sky" headlines — in a future post. But, for now, it will just be a peek back at the classifieds, which represent a fascinating look at the readers and opportunists of this Nixon-era, digest-sized magazine. (The price for classified ads, by the way, was 50 cents per word.)

  • THE ESP CLARION band heralded the approach of the Messiah in 1970. O-Loh-I the Messiah speaks in 1971. Both sets of messages now $15.00 — AAA Bookkeeping, 1616 India St., San Diego, CA 92101
  • NO LIMIT TELECASTING by Thought-wave Method, $4. — Sensitron System, Box 1155, St. Augustine, FL 32084
  • "1971 INTERNATIONAL MYSTERY SCHOOLS DIRECTORY." Encyclopedic. Lists all the secret schools. Much, much, more. $9.95. — A.C. Publications, Box 9162, Boston, MA 02114 [Note: I would love to find a copy of this!]
  • READ THE TEA LEAVES — For fun or profit Send $2.00 for complete course to: MIKE, Box 624, Wayne, MI 48184
  • HOW TO MAKE MONEY writing short paragraphs. Information free. — Barrett. Dept. C-305-S2, 6216 N. Clark, Chicago, Ill. 60626
  • BANISH WRINKLES — Old South Sea Island formula. $2.00. Write: Wrinkles, P.O. Box 313, Ephrata, PA 17522
  • HAWAIIAN GUITAR COURSE, Simplified, proven. Write O'Burr's Pub, Moorcroft, WY 82721
  • ADD A NEW DIMENSION to your life! SEE AURAS! $1.00 — Key, Box 127, Wenonah, NJ 08090
  • "GIANT ARMS." Dr. Young's D. C. Revolutionary discovery, $2.00. Satisfaction or refund. — Gaucho, Box 1769-T7, Chicago, Ill. 60690
  • OCTOGENARIAN GREAT-AUNT'S teas, tonics, remedies. Some make sense, some don't. Collection One — 33 recipes, $2.00. Collection Two — 34 recipes, $2.00. Mrs. M Partridge, 159 Stanley Ave., Hamilton, Ont., Canada
  • "THE OCCULT EXPLOSION." Stamp appreciated. METHODS, 416 Palo Alto Ave., Mountain View, CA 94040
  • "THE MADONNA OF THE STARS" — Fatima and the UFO Star Ship. A debate on its alternating sides is illuminating. Send stamp for Newsletter. — Heritage of Faith, P.O. Box 1764, Los Angeles, CA 90028
  • LUSCIOUS CHUNKY MARMALADE. Recipe $1.00. — Cecelia Rogers, 1901 Wyoming Avenue N.W., Washington DC 20009 [Note: Google says: "No results found for 'luscious chunky marmalade'." So this post has made history!]
  • MAKE BIG MONEY raising chinchillas rabbits, guinea pigs for us. Catalog, 25c, — Keeney Brothers Farms, Inc., New Freedom, Pa. 17349 [Note: That's the second appearance of a southcentral Pennsylvania location so far!]
  • HELP! Can anyone furnish picture, likeness or descriptive information concerning the real appearance of Lady Luck? — Sculptor, Box 65, Eufaula, AL 36027
  • COMING WORLDWIDE — Government of Peace, Prosperity, Health and Happiness. Eliminator of war, poverty, sickness and unhappiness. Brochure 25c — MANKIND UNITED, Box 4570, Portland ME 04112
  • GOLDEN RING — Used to bring protection from all evil and misfortune. Send only $2.00 to: PENARDIM CO., Dept. FR-1. P.O. Box 116, Hasbrouck Heights, NJ 07604.
  • ANCIENT PRAYER allegedly materializes desires. Not for evil. $2.00 — T. Tewell, 25 Eddy Drive, Columbus GA 31903
  • BE FREE OF YOUR PAST! A scientific method based on years of research and development. Send only $1.00 to: BARDON, Box 25954, Los Angeles, CA 90025
  • SHUT IN, LONELY, let me send you personal Spiritual view of life and include you on healing list. Donation — Brother Joe, 2303 E. Yandell Dr., El Paso, TX 79903
  • ANCIENT CHANT used to make someone fall in love with you. Instructions included. $5.00. Send self-addressed, stamped envelope: Mystic Sanctum, P.O. Box 877, Cathedral City, CA 92234 [Note: FIVE DOLLARS, plus a SASE??]
  • $3.00 PER QUESTION. — Goddess Athena, 622 Diversey, Chicago, Ill. 60614
  • JOIN GREAT WHITE BROTHERHOOD. — Sir Valiant, Box 830, Dept. 10, Alhambra, Calif. 91802
  • SEVEN QUESTIONS, $2.00. Send birth date, hair and eye coloring. — Barrett, 2585 Aqueduct Road, Schenectady, N.Y. 12309
  • READINGS BY HEDY — Success Acclaimed. Four questions for $3.00. Box 494, Marcellus MI 49067
  • U.F.O. DETECTOR. Instructions $1.00. — D.L.G., Box 493, Sechelt, BC, Canada
  • Spencer's "Dial of Destiny" NUMEROLOGY COMPUTER will give you the numbers of names as fast as you can dial the letters. $5.95 — Para-Science Research, Box 1606, Oceanside CA 92054
  • ACTUAL RECORDINGS of deep-trance wisdom of 500,000-year-old mystery schools will amaze you and your friends, first evening you hear them. The unique story FREE. Write: Dept. FC, Box 11672, Palo Alto, CA 94306
  • UNPRECEDENTED REVELATION of ancient witchcraft formulas "Witchcraft Spells." Only $2.00. — Alan Company, P.O. Box 4262-B, New Orleans, LA 70118
  • WITCHCRAFT, VOODOO SUPPLIES, Spells Galore! Catalog 25c. — Cauldron, Box 403-FA, Rego Park, N.Y. 11374

BUT WAIT, THERE'S MORE: Wendyvee's photo tour of modern locations referenced in this post!

1 comment:

  1. The wacky part of the Internet; before the wacky part of the Internet :)