Tuesday, October 16, 2018

50-year-old advertisement for Haggar slacks

This advertisement for Haggar slacks appears on the back cover of the souvenir guidebook for HemisFair '68, an official World's Fair that was held in San Antonio, Texas, from April 6 through October 6, 1968. The fair had as its primary legacy the introduction of the proto-H.R. Pufnstuf, then named Luther. (Which isn't nearly as bad as the 1893 Chicago fair's "legacy" being that H.H. Holmes was working nearby and attended the event with some of his eventual victims.)

While the particular style of slacks in the advertisement has perhaps gone out of style, Haggar has not. It was founded in Dallas, Texas, in 1926 by Lebanese immigrant (as the company website proudly points out) Joseph Marion Haggar Sr., rose to become the top brand of pants in America in 1970, and is still a robust clothing manufacturer today. It also has an eco-friendly line of clothes made from upcycled water bottles, and that certainly makes up for the fact that you can no longer get plaid Haggar slacks at your local Sears Target.

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