Tuesday, July 13, 2021

Vintage postcard: Hotel Europa in Salzburg, Austria

This postcard of Hotel Europa in Salzburg, Austria, has this publisher information printed vertically on the back: "Cosy-Verlag, Alfred Gr√ľndler, Salzburg, Getreidegasse Nr, 22".

Getreidegasse is, per Wikipedia, "a busy shopping street in the historic Altstadt (Old Town) of Salzburg, Austria, a UNESCO World Heritage Site since 1996. It is known for the birthplace of Wolfgang Amadeus Mozart at No. 9, where he lived until the age of 17. The narrow street is characterised by numerous high townhouses side by side with its wrought iron guild signs."

"Echte Photographie" is also printed on the back. As I discovered from a 2003 message board post, "'Echte Photographie' is not a company but sort of a quality standard. As you may know it translates as 'real photographic picture'. It just means it was done on photographic paper, not printed by a printing machine."

In other words, this is a real photo postcard (RPPC), of which we've had many on Papergreat.

This postcard was never mailed. Among the words printed in the stamp box are Portoverbilligt, a German word that translates to "reduced postage" or "cheap postage."

Finally, the following was written in cursive on the back by either my great-grandmother or my grandmother (if I had to guess, I'd tentatively say my great-grandmother):

July 30, 1963
Stayed at this hotel in Salzburg

So that's what one of my ancestors was doing 58 years ago this month, whilst I dodge 115° F temperatures, haboobs and wildfires here in Arizona in 2021.

As for Hotel Europa: It was built in 1957 to replace the Grand Hotel de l'Europe, which had been irreparably damaged in World War II. It was the first high-rise building in Salzburg and, over the decades, went from being a sign of modernity to being considered a "blotch" on the skyline of the historic city. It was refurbished and received a new facade in 1999. Today, it's still a highly-rated hotel. Its website states:
"In the Panorama Restaurant on the 15th floor, a feast for the eyes awaits you – take in unbeatable views of the old town while treating yourself to our culinary highlights. You’ll soon see that life at the Hotel Europa Salzburg is a dream come true."

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