It is described by the Indiana Rural Safety and Health Council as a "delightful activity book" in which young readers "follow the entertaining farmer character through many mis-adventures during his work."
More than 95,000 copies were distributed throughout the United States, according to this Purdue University web page.
While learning farm safety is of paramount importance, I'm not sure how "delightful" kids have found these coloring pages over the years. I suspect they gave some children nightmares. Here's a sampling of the morbid stuff...
You can check out (and print out) a PDF of the entire activity booklet here.
"Safety on the Farm" reminds me somewhat of a children's version of "Shake Hands with Danger," an amazingly memorable 1970 workplace-safety film. Joan and I first watched it on a DVD called "The Educational Archives, Vol. 4 - On the Job". You can read Schlock Corridor's review of "Shake Hands with Danger" here and, even better, watch the full 23-minute film.
Herk Harvey, who spent decades as a writer, director and producer of educational and industrial films but is best remembered for his one feature film -- the influential 1962 horror classic "Carnival of Souls." Harvey also appears in the movie, uncredited, as "The Man" — aka the lead ghoul (pictured at right).