Sunday, February 9, 2014

1966 Smokey Bear bookmark inside book of recipes

This 1966 bookmark featuring Smokey Bear was tucked away inside More Recipes with a Jug of Wine by Morrison Wood.1

Stoic and serious Smokey, who was created by art critic Harold Rosenberg in 1944, appears in the bookmark illustration with two children of the 1960s. (Perhaps that's Daisy Girl, teaching petal-counting to a friend.)

On front, it states: "Smokey's friends don't play with matches!"

More tips are provided on the back of the bookmark:

  • Always hold matches till cold.
  • Be sure to drown all fires.
  • Crush all smokes dead out.

The bookmark, which randomly also serves as a ruler thanks to inch-markings on the back, was produced by — deep breath — the U.S. Department of Agriculture Forest Service and Pennsylvania Department of Forests and Waters Division of Forest Protection.

Footnote

1. It's a well-loved book, by the way. Used copies of the volume, which was originally published in 1956, fetch a good price on Amazon. One reviewer writes:
"This is an outstanding ... cookbook with recipes for exceptionally tasty meals (from appetizers to desserts) that are pretty simple to prepare with easy to obtain ingredients. The recipes and accompanying text are also fun to read as they provide an interesting background on each dish. The author (Morrison Wood) wrote a widely read column in the old Chicago Daily News, and one of the most delightful features of the book is the insight he provides on the social and restaurant scene of that time period in Chicago and nationally. Long shuttered restaurants as well as the prominent personalities of the day are discussed by an author who is both witty and obviously knowledgeable."

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