These old matchbook covers contain stirring illustrations of tanks, planes, ships, soldiers and eagles, along with various patriotic slogans aimed at those on the American home front during World War II:
- Defend America
- Keep 'em rolling. Keep 'em flying. Keep Democracy from dying.
- Enemy ears are listening. Zip your lip. Save a ship. Loose Talk Costs Lives.
- For victory buy United States war savings bonds and stamps
- Our first duty. Buy more war bonds, stamps
- We MUST win! Buy more war bonds, stamps
Plus, of course, all of the matchbooks remind you to "Close Cover Before Striking," the history of which is discussed in this 2012 blog post by John M. Greco.
Only two of the matchbooks also serve as marketing for a specific business. One touts Victory Tavern, while another promotes Dubbleware union-made work clothes, which were produced by M. Hoffman & Co. in Boston, Massachusetts.
These matchbook covers were a gift from Jim Lewin, owner of The York Emporium, which has to be one of the best places to browse for used books, ephemera and curiosities on the East Coast. Lewin is recovering from a heart attack he suffered in January and hopes to return to tend to his store soon. (For more, check out this excellent story by Mike Argento in the York Daily Record/Sunday News.) In the meantime, though, the Emporium, with its endless aisles filled with treasures, remains open.
So, if you're a book lover and are within driving distance of York, Pennsylvania, you should plot out a day trip on your calendar. As Lewin said: "It's not about me. It's about the store, and it's about the books."
Related posts
- World War II clippings from Grit, Part 1
- World War II clippings from Grit, Part 2
- More Grit World War II clippings
- Rev. Rickard's complimentary copy of "Good-by to G.I."
- Seven sons from Lancaster County family served in World War II
- Saving wheat during World War I
- World War I propaganda fiction: "At the Defense of Pittsburgh"
- The poignant letters left at the Vietnam Veterans Memorial
I have currently inherited from my uncle my grandfather's post WW11 matchbook cover collection. Must be a couple thousand. Looking to sell. Serious buyers only. Could you refer serious persons with an interest in matchbook collection?
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