Sunday, April 13, 2014

World War II matchbook covers


These old matchbook covers contain stirring illustrations of tanks, planes, ships, soldiers and eagles, along with various patriotic slogans aimed at those on the American home front during World War II:


Plus, of course, all of the matchbooks remind you to "Close Cover Before Striking," the history of which is discussed in this 2012 blog post by John M. Greco.

Only two of the matchbooks also serve as marketing for a specific business. One touts Victory Tavern, while another promotes Dubbleware union-made work clothes, which were produced by M. Hoffman & Co. in Boston, Massachusetts.

These matchbook covers were a gift from Jim Lewin, owner of The York Emporium, which has to be one of the best places to browse for used books, ephemera and curiosities on the East Coast. Lewin is recovering from a heart attack he suffered in January and hopes to return to tend to his store soon. (For more, check out this excellent story by Mike Argento in the York Daily Record/Sunday News.) In the meantime, though, the Emporium, with its endless aisles filled with treasures, remains open.

So, if you're a book lover and are within driving distance of York, Pennsylvania, you should plot out a day trip on your calendar. As Lewin said: "It's not about me. It's about the store, and it's about the books."

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