In the category of "Cool Stuff That Still Comes Through the Mail," I want to give some props to Goodman Games. Last year, I ordered a reprint of an old Judges Guild role-playing module from them, and the product arrived in packaging adorned with the sorcerer-themed illustrations shown above. I liked them so much that I cut them off the envelope and kept them around.
It's a minor thing, for sure. But one that makes a good and memorable impression with customers. And you get folks like me writing about you and giving you free advertising. In these days, when there are countless choices for consumers, you have to find a way to stand out.
Take note, fledgling businesses!