Wednesday, September 28, 2016

Mid-century advertisement for Roamer watchers

This old advertisement touts the watches sold by Roamer, a Swiss company that has been making timepieces since 1888 and is still doing so today. (Interestingly, there are official Roamer store locations in Chile, Iran, Iraq, Libya, Pakistan and somewhere called Vanuatu, but there are no United States stores locations listed on the company's website.)

This ad appeared on the back cover of a 3½-inch-by-4¾-inch staplebound booklet for the prestigious Hotel Bellevue Palace in Bern, Switzerland, where my great-grandmother once stayed.1

Roamer watches are lauded for being 100% waterproof, shock resistant and antimagnetic in the advertising copy. According to the history section of Roamer's website, the company employed 300 workers in the first decade of the 20th century, production grew to one million watches per year in the early 1920s, the workforce soared to 1,200 people in 1940, and a patented watertight watch case was introduced in 1955.

A website and blog by Kris Bubendorfer include more history and many pictures of timepieces the company has produced through the years.

I'll write more about the contents of the 32-page Hotel Bellevue Palace booklet in a future post.

1. Room 133.

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