Tuesday, March 6, 2018

Jazzy advertisements from a 1961 issue of The New Yorker

For just 25 cents, the July 22, 1961, issue of The New Yorker included a bunch of great reading, including an essay on Kuwait, book and jazz reviews and some international commentary filed from Geneva.

There are also, of course, the cartoons — I might do a separate post on them at some point; they're such a cultural time capsule! — and the advertisements, catering to upscale readers who like to travel, drink and enjoy other vicarious pleasures.

Anatol Kovarsky, who did the cover illustration for this issue, died in 2016 at age 97. A 2013 piece in The New Yorker mentions that Kovarsky was still imagining and creating art late in life.

Today, though, I wanted to share some of the advertisements from this 57-year-old issue. I think you'll find some of them to be a hoot.

American Airlines


Eastman Kodak Company

Utell International

Avis Rent-A-Car

Air France Jet

Air France Jet (detail of 3 panels)

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