Monday, December 17, 2018

Christmastime advertisement for a year of Pack-O-Fun


This Rudolph-adorned advertisement was, back in the day, stapled into the center of the November 1971 issue of Pack-O-Fun, a crafting magazine. I've written a bunch about Pack-O-Fun over the years, mostly from 1970-71 issues, so you can check out more about the magazine's history at the links below.

This offer represented a good value for the magazine. A one-year gift subscription of 10 issues cost just $4. Even adjusted for inflation, that's just a little over $24 and represented a 20 percent discount for the holidays. The advertisement anticipates today's online shoppers by touting the idea that Pack-O-Fun gift-givers didn't have to bother with shopping malls ... or even leaving the house:
"Shop from your easy chair! No crowds. No waiting in line. And no parking worries either. Give Pack-O-Fun and your favorite people are reminded of your thoughtfulness ten times during the year instead of just once. To make your 'shopping' even easier, we've reduced the price $1.00 during this special offer. So be sure to include a subscription for yourself, too."
The advertisement further suggests that subscriptions could be given to teachers, Sunday School leaders, Cub Scout and Webelos den mothers, Brownie and Blue Bird leaders and others.

On the inside flap, the advertising copy adds: "The first issue will arrive by Christmas in a special gift envelope — with a gay gift card hand-signed in your name. Can you think of an easier way to do your Christmas shopping than this?"

Other Pack-O-Fun posts

No comments:

Post a Comment