Sunday, April 6, 2014

1976 advertisement: A Leibniz butter biscuit for the road

Bahlsen-Keks für unterwegs
translates to
"Bahlsen biscuit for the road"

And that hair and mustache clearly translate to the 1970s. Indeed, this advertisement comes from an almanac that was published by Staats-Harold in 1976 to celebrate the German-American aspect of the bicentennial.

The Staats-Harold is now known as the New Yorker Staats-Zeitung, which is one of the leading German-language newspapers in the United States. It dates to the 1830s.

The almanac is filled with (mostly) German-language advertisements for pumpernickel, sausage, and numerous businesses and restaurants in New York City and the surrounding region.

This advertisement for Bahlsen, a Germany-based food manufacturer, focuses on one of the company's most famous products — the Leibniz butter biscuit. According to the company's website:
"After more than a century of tradition and family history, Bahlsen's original all-butter Leibniz biscuit is still the same simple pleasure it has always been: its charming shape, golden color and classic butter biscuit taste stand ready to enchant a new generation of biscuit lovers."
(Mustache not included.)

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