"Bahlsen biscuit for the road"
And that hair and mustache clearly translate to the 1970s. Indeed, this advertisement comes from an almanac that was published by Staats-Harold in 1976 to celebrate the German-American aspect of the bicentennial.
The Staats-Harold is now known as the New Yorker Staats-Zeitung, which is one of the leading German-language newspapers in the United States. It dates to the 1830s.
The almanac is filled with (mostly) German-language advertisements for pumpernickel, sausage, and numerous businesses and restaurants in New York City and the surrounding region.
This advertisement for Bahlsen, a Germany-based food manufacturer, focuses on one of the company's most famous products — the Leibniz butter biscuit. According to the company's website:
"After more than a century of tradition and family history, Bahlsen's original all-butter Leibniz biscuit is still the same simple pleasure it has always been: its charming shape, golden color and classic butter biscuit taste stand ready to enchant a new generation of biscuit lovers."(Mustache not included.)