I have a small pile of old bear-themed postcards, but somehow I never got around to posting them (besides this adorable bear cub in 2012). There's no time like the present...
This one is a Mirro-Krome card by H.S. Crocker Company of San Bruno, California. (H.S. Crocker was founded in 1856 and is still thriving. It produces foil and non-foil liding, pharmaceutical labels, and other items.) The postcard was published exclusively by Hamilton's Stores, concessioners in Yellowstone National Park from 1915 to 2002.
The photograph itself was taken by W.S. Keller, who is credited underneath this caption on the back:
YELLOWSTONE NATIONAL PARK
Turn about is fair play. It's his turn to snap a picture."
The year on the postmark is obscured, but the card was mailed with an 8-cent Eisenhower stamp. The only time it cost 8 cents to mail a postcard was between March 1974 and September 1975, so that's a good guess for the time frame.
The card was mailed from Yellowstone to the Spangler family in Reading, Pennsylvania. The note states:
"June 26
We're moving right along — like snails. Actually we're going great and really enjoying it here in Yellowstone. I thought you might like to see my new camera instructor! You'll have to see my pictures when you have a spare 48 hrs. Hope you are all well. Next stop Grand Tetons.
Hi & Betty & kids"
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