Friday, February 23, 2018

Wendy the Good Little Witch and Hostess save the day

I have previously featured Batman and Thor shamelessly plugging Hostess snacks in the advertising pages of vintage comic books.1 Now, to complete the trifecta, here is one of my childhood favorites: Wendy the Good Little Witch. I rediscovered and instantly remembered this particular advertisement for Hostess fruit pies this week while browsing through the February 1979 issue (No. 27) of Ri¢hie Ri¢h Profit$, from Harvey Publications.

The advertisement co-stars Wendy's three aunts2, a trio of witches with whom she lives in a bucolic cottage in the forest. There is doom, gloom and despair over a lost recipe, and then Wendy saves the day with a basket full of Hostess pies with "light tender crusts." There is much joy and eating of pies. Unlike the Batman and Thor advertisements, there is no villain. Just a missing piece of ephemera.

Wendy the Good Little Witch had at least three other Hostess advertisements that I found, all for Twinkies. (I'm sure there are others.) Thanks to the magic of the Internet, you can see the Twinkies ads here, here and here.

Even better: Here's a list, from Mike Voiles, of ALL the comic book Hostess ads that were published between 1975 and 1981. Dive in an see how Sabrina, Sad Sack, Hulk, Wonder Woman, Green Lantern, Tweety & Sylvester and many more touted those pies and other snacks.

But wait, there's more!
As a bonus, here's a two-panel segment from this comic book in which Richie Rich is firmly established as the worst, most destructive (fictional) archaeologist in the history of the world. Even in a comic, I just cannot even fathom this...

1. I need to create a vintage-style advertisement in which Baron Von Papergreat hawks Hostess products.
2. Thelma, Velma and Zelma.

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