This advertisement appears in the July 1975 issue of Marvel Two-in-One (The Thing and the Black Widow). At the height of Robert Craig "Evel" Knievel motorcycle-stunt mania, this was an attempt to capitalize on the hoopla with ... towels. Because people in the 1970s definitely wanted to dry off their naughty bits with a towel featuring the likeness of a guy who intentionally misspelled the word evil and thought attempting to rocket over the Grand Canyon was a bright idea.
Folks who fell for this comic-book marketing had the choice of a three-piece bath set or a 32-inch-by-60-inch beach towel. Either choice was $5, which equates to about $23.60 today.
Most humiliatingly, perhaps, was that envelopes containing their hard-earned money had to be mailed to "Evel Towels" in Chicago.
Here's what the actual beach towel looked like, via Pinterest.
Related posts:
1970s summer comics nostalgia with Thing and Vision
- Episode I: Advertisement from comic-book dealer Robert Bell
- Episode II: 100 little dolls for $3
- Episode III: Twinkie advertisement "Thor Meets a Glutton for Gold"
- Episode IV: Marvel's Pizzazz magazine
- Episode V: Free one million cash
- Episode VI: Munich: A Tale of Two Myths, by Thomas Brooks Jones
- Episode VII: The Adventures of Gritboy
- Episode VIII: Louisville Slugger autographed pens
- Episode IX: Careers in law enforcement and conservation
- Episode X: Star Wars
- Episode XI: All Good Things...
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